Opinion Poll ---It is imperative for a candidate to understand the current mood of the common voters in the constituency. We analyses this mood accurately using a customized personal opinion poll model.
The sample chosen is segmented according to the caste equation, age and economic strata of the booth. All details like the Name, Age, Gender, Caste, Occupation, Mobile Number, etc., of the respondents would be recorded to help in data analysis and look for trends based on caste, age, occupation etc. The questionnaire for this exercise will focus on the following parameters.
1. Public perception about the Central and State
Governments
2. Public perception about the local MP and MLA
3. Party preference of the voters
4. Best candidates and their strength
5. Caste, Age and Area wise preference and trends
6. SWING and SWOT Analysis
7. Change in voter preferences based on change in caste of contestants
Qualitative Research-
This study will cover every booth of the constituency and within the booth focus group discussions would be carried out to understand the following
Party Network
1. Identification of influential people of each party at the booth level.
2. Identification of other socially influential people.
3. Compiling a database of their names, caste, age, occupation and contact numbers.
Issues & Development
1. Issues which matter the most to the constituents and can have an impact on electoral results.
2. Development work done in the polling booth along with the person to whom the credit for the same is being given.
Subjective Inputs
1. Major vote influencers in the area
2. Dynamics of different factions within a party.
3. Trend of voting for major castes
4. Inputs related to local body and other smaller elections.
5. Comparison of all prospective candidates image in terms of popularity, participation in development activities.
6. Comparison between parties based on the level of activity and necessity for the area.
